branding criteria

Criteria for effective branding

How do you ensure effective branding in today’s world of message bombardment? Beyond offering quality and top-notch service, businesses that thrive also have branding that connects. While product, service, and retail brands all have something to offer, what sets them…
how to start branding

Branding: Where should you start?

Branding involves more than just a logo or an impactful advertisement. Successful branding communicates brand values across every consumer touchpoint. This includes logo, sales materials, website, advertising, signage, on-site experience, and more. It is a detailed process and professionals are…
rebrand id8 atlanta

Is it time to rebrand?

Ask any branding agency pro, and they will tell you: sometimes it pays to rebrand. Your company brand should certainly have consistency and staying power, but a rebrand is sometimes necessary. Rebranding can range from a few subtle changes to…
Branding Mistakes to Avoid

Avoid these common branding mistakes

Quality branding takes thought and time. A good marketing agency knows that all elements must effectively reflect company personality. Brand messaging must also speak to customer’s current wants and perceived needs. Thoughtful research is necessary before development work even begins.…
trademark search

How to check trademarks for your next branding project

Why are trademarks important when branding your business? Trademarks and brand perception influence purchase decisions every day. The marketplace is crowded and it can be difficult to distinguish between competitors. Branding and trademarks are efficient communication tools that capture attention.…
id8 marketing agency _personal brand

Can a marketing agency build your personal brand?

Are leaders on their own when it comes to building a personal brand? Not necessarily. A marketing agency that has a strong handle on consumer preferences, content marketing, and social media can certainly help. Consumers are hungry for real; they…