die cut business card

Business card design trends 2017

What are some of the most popular business card design trends so far in 2017? Printers have seen an increase in requests for unique materials, textures, shapes, and interactivity. If you want your brand to stand out as modern and…
sales sheets design

The one-page sales sheet

A sales sheet is a valuable tool for your sales force. It has similar size and features to a brochure, but with no folds and a singular focus on one product or product family. Sales representatives use sales sheets, also…
brand agency values

Brand agency values and why they are important to clients

A brand agency and its competitors can have similar processes and tools. However, values and culture are distinctive. An agency’s core values will affect company decisions. In addition, values will guide hiring choices as well as employee behavior. Marketers looking…
wayfinding signage design branding

Wayfinding: a functional extension of branding

Wayfinding refers to information systems that guide people through an environment. Successful wayfinding systems have signage design that represents the brand. This is because brand experience and signage are connected. Wayfinding, signage design, and branding Branding a wayfinding system can…
exhibit space planning

Exhibit space planning for trade show success

Exhibit space, when planned effectively, can make the difference between simple trade show presence and a truly successful marketing endeavor.┬áVisual interest draws customers into the exhibit while efficiently planned space keeps them comfortable and attentive to the message. Keep…
trade show brand engagement

Goodbye trade show booth, hello brand engagement

Trade show marketing is an important piece of business-to-business strategy. The top 10 largest US trade shows alone hosted over 787,000 attendees with nearly 26,000 exhibitors in 2016. The exhibit booth is no longer a place to sit idly by…