business simple marketing improvements

Simple marketing improvements your business can make today

Business owners—have you compiled your wish list of marketing improvements for 2018? Before you embark on your big and bold strategic initiatives for the year, take a moment to ensure these basic tasks are complete. You can make several simple…
graphic design trends 2018

6 graphic design trends to continue into 2018

Culture, media, technology, and fashion all influence graphic design trends. Communication channels and consumers are constantly changing, so we see trends come and go. Some trends peak quickly and disappear just as fast, while others have more longevity. Many design…
canton new logo

Our favorite logo changes of 2017

A logo is one of the most important pieces of a company’s branding. Customers see it every time they interact with a brand, because the image is visible on every touchpoint.  A good logo needs to be versatile for all…
Influencer Marketing

Make room for influencers in your marketing plans

Did you know that 49 percent of consumers seek guidance on their purchases from social media influencers? Have you heard that brands are spending over $1 billion each year with influencers via Instagram? Celebrity endorsements are moving aside for online…
id8 agency awards

id8’s award-winning graphic design

Thank you to the Marietta Daily Journal for sharing the exciting news about id8’s three new graphic design awards! “The id8 team thoroughly enjoyed working on each of the projects that earned an award. The industry recognition from Graphic Design…
marketing mistakes

Marketing mistakes to avoid in 2018

Marketing connects your brand and products to customers. When it is properly thought out and skillfully developed, marketing creates awareness of your brand. It also helps consumers to understand the unique value of your products. Marketing mistakes can be costly…