trade show brand engagement

Goodbye trade show booth, hello brand engagement

Trade show marketing is an important piece of business-to-business strategy. The top 10 largest US trade shows alone hosted over 787,000 attendees with nearly 26,000 exhibitors in 2016. The exhibit booth is no longer a place to sit idly by…
branding with social media

Brand identity in social media

Before launching a social media effort for your business, think about how the company will use it. What types of content might gather interest from viewers? What would get the audience engaged? Also, understand the strengths of each social media…
box truck wrap

Atlanta vehicle wraps

Have you ever considered vehicle wraps for your advertising in traffic-heavy Atlanta? Did you know that the average Atlanta resident spends five hours per week commuting? That is five hours of time seeing stalled cars, construction, billboards and numerous vehicles.…
branding criteria

Criteria for effective branding

How do you ensure effective branding in today’s world of message bombardment? Beyond offering quality and top-notch service, businesses that thrive also have branding that connects. While product, service, and retail brands all have something to offer, what sets them…
how to start branding

Branding: Where should you start?

Branding involves more than just a logo or an impactful advertisement. Successful branding communicates brand values across every consumer touchpoint. This includes logo, sales materials, website, advertising, signage, on-site experience, and more. It is a detailed process and professionals are…
rebrand id8 atlanta

Is it time to rebrand?

Ask any branding agency pro, and they will tell you: sometimes it pays to rebrand. Your company brand should certainly have consistency and staying power, but a rebrand is sometimes necessary. Rebranding can range from a few subtle changes to…