Search Results: marketing

The Marketing Challenge Facing Manufacturers

The Marketing Challenge Facing Manufacturers

The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news:…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…
school marketing audiences

School marketing success: consider all four of these key audiences

Do you just think of school marketing as another expense line in your budget? If so, it is time to start thinking of it for what it really is – a valuable investment. Whether your school is public or private,…
business simple marketing improvements

Simple marketing improvements your business can make today

Business owners—have you compiled your wish list of marketing improvements for 2018? Before you embark on your big and bold strategic initiatives for the year, take a moment to ensure these basic tasks are complete. You can make several simple…
Influencer Marketing

Make room for influencers in your marketing plans

Did you know that 49 percent of consumers seek guidance on their purchases from social media influencers? Have you heard that brands are spending over $1 billion each year with influencers via Instagram? Celebrity endorsements are moving aside for online…
marketing mistakes

Marketing mistakes to avoid in 2018

Marketing connects your brand and products to customers. When it is properly thought out and skillfully developed, marketing creates awareness of your brand. It also helps consumers to understand the unique value of your products. Marketing mistakes can be costly…