Search Results: marketing

What comes first for manufacturers: branding or marketing?

To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because…

The 1st thing manufacturers need for successful marketing and sales

Manufacturing companies need to make sales to survive. To do that, manufacturers also need to invest in a savvy marketing strategy. But neither marketing or sales have any hope of success without a strong brand. While there is certainly overlap…
The Marketing Challenge Facing Manufacturers

The Marketing Challenge Facing Manufacturers

The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news:…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…
school marketing audiences

School marketing success: consider all four of these key audiences

Do you just think of school marketing as another expense line in your budget? If so, it is time to start thinking of it for what it really is – a valuable investment. Whether your school is public or private,…
business simple marketing improvements

Simple marketing improvements your business can make today

Business owners—have you compiled your wish list of marketing improvements for 2018? Before you embark on your big and bold strategic initiatives for the year, take a moment to ensure these basic tasks are complete. You can make several simple…