Search Results: marketing

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Professional Services Marketing

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Healthcare Wellness Marketing

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Manufacturing Marketing

What comes first for manufacturers: branding or marketing?

To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because…

The 1st thing manufacturers need for successful marketing and sales

Manufacturing companies need to make sales to survive. To do that, manufacturers also need to invest in a savvy marketing strategy. But neither marketing or sales have any hope of success without a strong brand. While there is certainly overlap…
The Marketing Challenge Facing Manufacturers

The Marketing Challenge Facing Manufacturers

The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news:…