Manufacturing Reboot: Rebranding for 2020 and Beyond
It’s time for manufacturers to set a positive outlook for the next decade by mapping out a strategic vision for their brand in 2020. Setting ambitious goals for your brand shouldn’t be intimidating. Here are three tangible ways to reboot…
How do I brand my business? Take this Branding Masterclass to find out
There’s no question—branding is important. But do you understand what branding is and how to use it correctly? Answer a few simple questions and see whether you’d benefit from a branding masterclass led by an industry-leading brand expert. But first,…
What does your packaging experience say about you?
On average, consumers open seven packaged goods a day. Smart brands ensure packaging is a positive experience; brilliant brands seize the opportunity to create a share-worthy experience.
As a society, we’re really into packaging. The simple act of opening a…
How to create a sales presentation with a 60 percent close rate
The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage…
Simple is the New Branding
Every business has complexities, whether it’s an engineering firm, CPA firm, manufacturer, boutique, or restaurant. Entrepreneurs get so deep into their business it’s hard to see it from an outsider’s perspective. Because of that, entrepreneurs tend to create a brand…
