school website must haves

Does your school website include these must-haves?

Speaking of school marketing (see our last blog post), have you evaluated your school website lately? Does it serve the needs of your digital visitors in the best way possible? Your school website serves a couple of purposes simultaneously. First,…
school marketing audiences

School marketing success: consider all four of these key audiences

Do you just think of school marketing as another expense line in your budget? If so, it is time to start thinking of it for what it really is – a valuable investment. Whether your school is public or private,…
school branding

Demonstrate excellence through school branding

School branding influences the perception of students, parents, and the community. When current and future students and parents walk through your school doors or research your school online, you want them to feel a connection and understand your school’s mission…
in store product placement

How in-store product placement influences purchases

When it comes to retail, product placement plays an important role in sales. The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand decisions in the store. And younger…
industrial B2B for modern buyers

As old-school ways fade, industrial b2b marketers must focus on these necessities

In a prior blog post, Do manufacturing and industrial companies need branding?, we discussed the importance of brand strategy for manufacturing and industrial B2B brands. The marketplace is often crowded for these types of businesses, and the landscape of buyers…

Famous brand wordmarks: what is that font?

The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…