in store product placement

How in-store product placement influences purchases

When it comes to retail, product placement plays an important role in sales. The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand decisions in the store. And younger…
industrial B2B for modern buyers

As old-school ways fade, industrial b2b marketers must focus on these necessities

In a prior blog post, Do manufacturing and industrial companies need branding?, we discussed the importance of brand strategy for manufacturing and industrial B2B brands. The marketplace is often crowded for these types of businesses, and the landscape of buyers…

Famous brand wordmarks: what is that font?

The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…
civic branding Marietta

Civic rebranding: awakening community pride

What is civic rebranding? In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
wellness branding id8 atlanta

Wellness branding for body & mind

Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…
manufacturing_branding

Do manufacturing and industrial companies need branding?

Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…