A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

The manufacturing industry centers on creating tangible things, however the ultimate success of a manufacturer lies in the strength of their most valuable intangible asset: their brand. While intangible, a successful brand is designed to elicit strong, positive feelings about…
How to win the name game: 6 surefire steps to a great brand name

How to win the name game: 6 surefire steps to a great brand name

As the popular saying goes, first impressions are everything. While we don’t agree they’re EVERYTHING, it sure does take a lot of work to overcome a bad one. Instead, we recommend doing some work up-front to ensure people are not…
id8 Named 2019 UpCity Excellence Award Winner

id8 Named 2019 UpCity Excellence Award Winner

FOR IMMEDIATE RELEASE: January 29, 2019 id8 30 South Park Square Suite 201 Marietta, GA 30060 Marietta, GA — id8 announced today that it has been named a 2019 UpCity Excellence Award Winner in the first annual UpCity Excellence Awards.…
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How to Get a Competitive Edge in Manufacturing

The worst enemy of the manufacturing industry is commoditization. It’s crucial for a manufacturer to distinguish its brand from the competition, or price will become the only differentiator by default. On the other hand, when done successfully, a solid brand…
The Marketing Challenge Facing Manufacturers

The Marketing Challenge Facing Manufacturers

The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news:…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…