Five reasons your manufacturing company needs to rebrand

Now is the time to make your brand an experience. A manufacturing rebrand in 2020 can change the entire trajectory of your business for the next decade. Employees can be resistant to change, but here are the tools to debunk…

How do I brand my business? Take this Branding Masterclass to find out

There’s no question—branding is important. But do you understand what branding is and how to use it correctly? Answer a few simple questions and see whether you’d benefit from a branding masterclass led by an industry-leading brand expert. But first,…

What does your packaging experience say about you?

On average, consumers open seven packaged goods a day. Smart brands ensure packaging is a positive experience; brilliant brands seize the opportunity to create a share-worthy experience. As a society, we’re really into packaging. The simple act of opening a…

How to create a sales presentation with a 60 percent close rate

The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage…

5 steps to successfully relaunch a brand

Rebranding is an investment in growth and an important component of an effective growth strategy. But when executed poorly, it is a missed opportunity at best—and a huge liability at worst. What does a bad brand relaunch look like? A…