The ultimate guide to rebranding
There’s no question: a good brand is paramount to success. While the importance of branding has come to the forefront, business leaders are often unclear on the strategic and tactical approach to a rebranding project. Here is a quick guide…
Don’t miss these 5 crucial steps when rebranding
A successful rebrand could be the best thing that ever happens to your organization. Dollar for dollar, a rebranding effort represents a significant return on investment…unless you make one of these mistakes.
1. We Don’t Need Research
It’s hard to…
Will rebranding deliver a tangible ROI?
A successful rebrand is more than slapping on a new logo. Logo design is important, and logos are only as powerful as what they represent. A successful rebrand brings a new promise to life and a campaign that inspires employees…
Rebranding 101: Why and what you need to rebrand
So, you already have a brand. Why get a new one? Here are seven solid reasons why investing in a rebranding initiative is necessary. This Branding 101 checklist also outlines the scope of the project. During this process, most entities…
Branding 101: Know what you’re talking about in the board room
It’s cutthroat out there, and you need a strong brand to compete. Do you know how to convince the number crunchers and the board room to invest in your brand? Here’s what you need to know about branding to resonate…
Why Manufacturers Need Expert Branding
Manufacturing great products at a competitive price is a good start for creating a successful business, but it is not a complete business strategy. Your brand is equally important as your product performance and price points. Here are the top…
