Intentional color in beauty product branding
Smart use of color is an essential and dynamic tactic in branding. In fact, 93% of buyers focus on a product’s visual appearance when making their purchase decisions. And, what would visual appearance be without color? Branding experts and graphic…
Five plant-based materials for sustainable packaging
Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…
Coffee packaging to meet millennial demand
Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…
The transformation of tea packaging design
Packaging design is really our cup of tea. We have designed packaging of all types, from coffee bags and seasonings to hair care products and take-out containers. And the best way to capture the consumer’s attention is a creative solution…
Seafood packaging: approachable and functional
Seafood packaging, like all food product packaging, must blend function with design. However, packaged seafood has its own unique challenges. The category can be intimidating to consumers, who may not feel comfortable deciding which variety to choose. Alternatively, they may…
Ethnic food trends: spices, sauces, and rubs
Food trends constantly influence the flavors selected for packaged goods and restaurant menus. Bland is definitely not allowed, so today’s chefs and product manufacturers are sourcing unique spices from around the globe.
Innovation inspiration from ethnic spices
Spices are one…
