Female at computer looking at social media

How Do We Launch the Rebrand Across All of Our Social Media?

So, you’ve decided that it’s the appropriate time to rebrand, and that is no small decision. A new competitor is threatening you, your image is obsolete, you want to target a new demographic, or your mission or values have changed.…

How does your culture and brand work together?

It’s time to think about your brand and your culture. It’s of paramount importance because brand and culture are things your customers can see and feel. It’s how people talk about you when you’re not in the room. And if…
emotions of color

The emotions of color in design

This article about the importance of color was written in 2016, and the id8 has made a few updates to bring it current. The majority of the article is evergreen and applies as much in 2016 as it does today.…
5 Key Elements for a Successful Website Redesign

5 Key Elements for a Successful Website Redesign

Websites are a corporate asset and much like other corporate assets, a website needs to be managed, upgraded and modernized based on advances in technology and business. With so many technology changes,  The standards for good website usability, intuitive interface…
school marketing audiences

School marketing success: consider all four of these key audiences

This article was originally written on November 13, 2018 and with the current digital school reality, it’s important for private schools to market and brand to capture those families who desire a smaller classroom and individualized learning. This article has…
Texture Adds Value to Your Corporate Identity

Texture Adds Value to Your Corporate Identity

Brochures and websites aren’t the only opportunities for you to brand your company. Every day, you send out invoices, mail correspondence, and trade business cards—all of which can showcase your brand identity. id8 can help you make a powerful impact…