How in-store product placement influences purchases
When it comes to retail, product placement plays an important role in sales. The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand decisions in the store. And younger…
As old-school ways fade, industrial b2b marketers must focus on these necessities
In a prior blog post, Do manufacturing and industrial companies need branding?, we discussed the importance of brand strategy for manufacturing and industrial B2B brands. The marketplace is often crowded for these types of businesses, and the landscape of buyers…
Famous brand wordmarks: what is that font?
The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…
Civic rebranding: awakening community pride
What is civic rebranding?
In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
Wellness branding for body & mind
Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…
Do manufacturing and industrial companies need branding?
Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…
