discovery before brand strategy

Discovery comes before brand strategy

At id8, every brand strategy project begins with Discovery. We must fully understand your business, products, current perceptions, and aspirations to ensure success. If we thoroughly understand your needs and goals, we can help build a brand that achieves those…
Boutique branding agencies: what do they really offer?

Boutique branding agencies: what do they really offer?

So, what exactly does a boutique branding agency, like id8, offer that a larger advertising and branding agency lacks? You may think a bigger company will be able to handle your needs more efficiently and will yield better results, but…
choosing branding agency

How to choose a branding agency

Is it time for your business to select a branding agency? If you have taken the do-it-yourself route to brand building, you know how much valuable time it consumes. Are you ready to hand over the work to professionals? If…
color beauty product branding

Intentional color in beauty product branding

Smart use of color is an essential and dynamic tactic in branding. In fact, 93% of buyers focus on a product’s visual appearance when making their purchase decisions. And, what would visual appearance be without color? Branding experts and graphic…
coconut packaging

Five plant-based materials for sustainable packaging

Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…
millennials coffee packaging

Coffee packaging to meet millennial demand

Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…