id8 team discusses branding in the board room

Branding 101: Know what you’re talking about in the board room

It’s cutthroat out there, and you need a strong brand to compete. Do you know how to convince the number crunchers and the board room to invest in your brand? Here’s what you need to know about branding to resonate…

Why Manufacturers Need Expert Branding

Manufacturing great products at a competitive price is a good start for creating a successful business, but it is not a complete business strategy. Your brand is equally important as your product performance and price points. Here are the top…

Get clarity on your assignment: Rebrand the organization

It seems easy enough. But the scope of a successful rebrand is probably bigger than you think. For a successful outcome, it’s important to map out the entire rebrand process at the outset of the project and set expectations among…

Rebranding a manufacturer for success: Spectra Gutter Systems

Spectra Metal Sales, the nation’s leading manufacturer of rainware and gutter solutions, had a misleading name that did not reflect their true position in the marketplace, so they engaged the branding experts at id8 to get brand clarity. The results:…

What comes first for manufacturers: branding or marketing?

To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because…

Five reasons your manufacturing company needs to rebrand

Now is the time to make your brand an experience. A manufacturing rebrand in 2020 can change the entire trajectory of your business for the next decade. Employees can be resistant to change, but here are the tools to debunk…