Every day, business professionals are overwhelmed by countless e-mails, links and websites. Often times, organizations competing for the same business use similar wording to describe their services. So how does a company stand out from the countless corporations all vying for the same business? The answer is undoubtedly branding that is both fresh and appealing. With websites, blogs, collateral and even business cards, companies should pursue a professional look that is immediately eye catching. Still skeptical about the importance of design? Today, I’d like to use resumes to prove my point.

Regardless of template or source, most resumes consist of a heading, objective, education summary, experience summary and list of technical expertise. But check out the immediate impact of these visually stunning resumes.

These resumes teach us that a professional design paired with creativity can really push a company from the middle to the front. In addition to creating a lasting impression, unique and appealing branding can also show off an organization’s company. And anytime a brand can make a prospect laugh or smile, chances are they’ve just earned a client.

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