A well designed logo is the face of your company and the lasting mark by which your business will be remembered. When brainstorming your design, keep these 3 important factors in mind:

-Flexibility – Your logo will be present on numerous materials: business cards, marketing materials, email signatures, online sites, etc. Make sure your design has the versatility needed to make a visually striking statement on any surface.

-Longevity – One of the biggest keys to Coca Cola’s branding success is that not much has changed. The logo’s unique font is just as memorable today as the day it debuted in 1885.  A cleverly crafted logo will prove timeless through every decade and trend.

-Unforgettable – The most important feature of a well designed logo is its lasting impression. A truly memorable logo has simple lines, a clean color scheme, and an easy to read font. The perfect design will be immediately seared into the brain of consumers.