To ensure we create a packaging solution that not only meets your requirements but also stands out from the competition, we perform a shelf audit. A shelf audit is a simple, yet powerful exercise. We visit stores or wherever similar products are sold and look at several factors:

  • How are the shelves set up – Where they are, their height, style, and space between shelves.
  • The competition – What kinds of packaging are they using? What colors and styles? Do they use pictures or illustrations? Caps or lids? Jars or bags?
  • The web – We learn more about the competition through the web, including what they do well and what they don’t do well, what customers are saying, and what customers are looking for.

We then analyze that information and look for patterns that will help us determine a design that will meet the requirements for the product (it has to be usable), yet is unique enough to set it apart. We then provide you with a strategy for moving forward.

See how id8 partnered with Inland Seafood to develop new packaging for their Woodsmoke Provisions line of smoked fish.

Contact Us to learn more about our approach to creating unique, memorable packaging solutions.

Retail & Packaging Design