2015

Pivotal Marketing Trends for 2016

Communication channels are always evolving. These changes shape how marketers should plan their efforts. The infographic below highlights three of the most pivotal marketing trends for 2016. Mobile optimization, social strategy, and brand authenticity should be top priorities for marketing…

Packaging design that boosts the brand

Why is packaging design so important? Consider that more than half of all purchases are based on emotion – and consumers are attracted to products that look good. Visually appealing packaging design influences sales by encouraging the consumer to reach…

Marietta advertising agency helps to bring in Winter Wonderland

The city of Marietta, Georgia will kick off the inaugural Winter Wonderland celebration tomorrow, featuring Marietta’s first open-air ice skating rink in Glover Park. Marietta’s Winter Wonderland is open to the public from November 20 – January 4, 2015. Santa…

‘Tis the season… to budget for corporate branding

Many Marketing Directors and CMOs are barreling through a busy time of year: planning season. The end of a calendar year often means the close of a fiscal year, which means marketers are budgeting and planning for the future. Sometimes,…

College Football Branding: Strength and Tradition

There is a buzz around the country as young students board the school bus and parents empty their nests. College students are packing their belongings into every spare crevice of their vehicles and heading off for two semesters of learning…
The importance of questions: developing brand identity

The importance of questions: developing brand identity

Before you can sell your brand, you need to truly know your brand identity. To know your brand identity, you need to question your brand. Questions are an essential component to developing brand identity. Why is it important to ask…