2016

christmas card design

The death of the Christmas card

A few years ago, desks everywhere were littered with Christmas cards. Companies sent their customers, prospects, and partners a festive seasonal greeting in print. Most of us probably received so many cards that we could not keep up with all…
adwords for small business

Google AdWords: effective for small business

Search engine management is increasingly important to business. Google’s AdWords is an effective tool for increasing web traffic and sales with search engine advertising. Buyers search online for information, reviews, or promotions before making major purchase decisions. Small businesses can…
impactful logo library art

Five impactful logo designs

An impactful logo plays an important role in branding. Logos boost the brand by drawing the eye and conveying the business purpose or promise. Therefore, an impactful logo is both aesthetically pleasing and intellectual. Here, we highlight five logos with…
digital marketing budget

The 2017 digital marketing budget

November brings a change of seasons and a forward-thinking outlook on the upcoming year. Have you planned your marketing budget for 2017? How does digital marketing fit into your plan? If digital marketing does not play a large role in…
content marketing small business

The case for content marketing

Content marketing gets a lot of attention these days. Businesses are adding dedicated positions and resources for ongoing content efforts. Content has become an important line item in the marketing budget for both large and small companies. Why should a…
business card design logo

Four distinguished business card designs

Your business card design is an extension of your company branding. If you are a small business owner, a business card design will leave a lasting impression on potential clients. Your business card is the first take-away piece for a…