2019

What comes first for manufacturers: branding or marketing?

To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because…
Starbucks Logo Redesign Evolution

New and Improved: 3 Fresh Logo Redesigns

While a well crafted logo can bring about tremendous brand awareness when unaltered, sometimes a refresh can be a good thing. Often times, the key is to insert subtle changes while maintaining the overall look and feel. Looking for a…

Five reasons your manufacturing company needs to rebrand

Now is the time to make your brand an experience. A manufacturing rebrand in 2020 can change the entire trajectory of your business for the next decade. Employees can be resistant to change, but here are the tools to debunk…
Greeting Cards or Company Christmas Cards – To Send or Not To Send?

Greeting Cards or Company Christmas Cards – To Send or Not To Send?

  This article was originally written on November 27, 2013 and has been updated with some new data on holidays and greeting card as of November 17, 2019. Thanks to millennials, greeting cards are making a comeback, according to npr. …

How do I brand my business? Take this Branding Masterclass to find out

There’s no question—branding is important. But do you understand what branding is and how to use it correctly? Answer a few simple questions and see whether you’d benefit from a branding masterclass led by an industry-leading brand expert. But first,…