2020

How does your culture and brand work together?

It’s time to think about your brand and your culture. It’s of paramount importance because brand and culture are things your customers can see and feel. It’s how people talk about you when you’re not in the room. And if…
Brand culture is how we behave while we work

How do we talk about our brand culture?

Everybody knows brand culture is important. But how do you have an intelligent discussion about it? Here’s a guide on how to define your organization’s culture and talk about it productively. First, define what “brand culture” means in the workplace.…

Don’t start a rebrand without this rebranding committee checklist

  It’s tempting to jump right into a rebrand. The process represents an elating new era, and it’s invigorating to review creative concepts, taglines, and color schemes. But to maximize the launch of a successful new rebrand, you first need…

What is a brand audit? The definitive guide and a checklist

The marketplace is always evolving, and your brand should, too. Even the most brilliant brand can fail miserably if it is stale or is not implemented consistently across all customer touchpoints. An effective way to reveal weaknesses and identify opportunities…

id8’s Kriston Sellier Nominated for PIAG Education Foundation Board

The essential position will help shape the next generation of leaders in graphic design and communication Marietta, Georgia, May 5, 2020—Kriston Sellier, President of id8, was recently nominated and officially accepted to serve on the board for the Printing &…

Rebranding to Sell

Branding has always been — and always will be — an effective way to immediately impact value. It is a great way to increase the value of a business without changing your operations. When succession planning, a rebranding initiative within…