Branding

How to create a sales presentation with a 60 percent close rate

The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage…

5 steps to successfully relaunch a brand

Rebranding is an investment in growth and an important component of an effective growth strategy. But when executed poorly, it is a missed opportunity at best—and a huge liability at worst. What does a bad brand relaunch look like? A…

Simple is the New Branding

Every business has complexities, whether it’s an engineering firm, CPA firm, manufacturer, boutique, or restaurant. Entrepreneurs get so deep into their business it’s hard to see it from an outsider’s perspective. Because of that, entrepreneurs tend to create a brand…
two different designs signal point business cards

Why fonts are important when branding manufacturers

There is a lot to consider when branding a manufacturer, and the font chosen to represent your brand is of utmost importance. The font is the most universal aspect of the brand, and plays an important role in conveying the…
spectra vinyl wall detail graphic

Why a great brand story is important for manufacturers

Why should customers choose you over a competitor? Statistics show 70 percent of employees don’t know why their company is different, and can’t tell you why you should choose them over a competitor. Giving them statistics to memorize and recite…