Branding

How does your culture and brand work together?

It’s time to think about your brand and your culture. It’s of paramount importance because brand and culture are things your customers can see and feel. It’s how people talk about you when you’re not in the room. And if…

Don’t start a rebrand without this rebranding committee checklist

  It’s tempting to jump right into a rebrand. The process represents an elating new era, and it’s invigorating to review creative concepts, taglines, and color schemes. But to maximize the launch of a successful new rebrand, you first need…

What is a brand audit? The definitive guide and a checklist

The marketplace is always evolving, and your brand should, too. Even the most brilliant brand can fail miserably if it is stale or is not implemented consistently across all customer touchpoints. An effective way to reveal weaknesses and identify opportunities…

Rebranding to Sell

Branding has always been — and always will be — an effective way to immediately impact value. It is a great way to increase the value of a business without changing your operations. When succession planning, a rebranding initiative within…

Top 5 Reasons to Rebrand

You shouldn’t take the decision to rebrand lightly. It’s a process that takes time, resources, and dedication. But if the time is right, it also represents an incredibly lucrative return on investment. Here are the top five reasons why it…

The ultimate guide to rebranding

There’s no question: a good brand is paramount to success. While the importance of branding has come to the forefront, business leaders are often unclear on the strategic and tactical approach to a rebranding project. Here is a quick guide…