Branding

school branding

Demonstrate excellence through school branding

School branding influences the perception of students, parents, and the community. When current and future students and parents walk through your school doors or research your school online, you want them to feel a connection and understand your school’s mission…

Famous brand wordmarks: what is that font?

The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…
civic branding Marietta

Civic rebranding: awakening community pride

What is civic rebranding? In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
wellness branding id8 atlanta

Wellness branding for body & mind

Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…
manufacturing_branding

Do manufacturing and industrial companies need branding?

Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…
id8 Receives Rare Recognition

id8 Receives Rare Recognition

  There are certainly some industry tips and tricks that can bolster your brand. Well-known ideas and trends really are useful and often signal important changes, but they do not differentiate between firms. Who is Clutch? Clutch, the B2B ratings…