Branding

How do I brand my business? Take this Branding Masterclass to find out

There’s no question—branding is important. But do you understand what branding is and how to use it correctly? Answer a few simple questions and see whether you’d benefit from a branding masterclass led by an industry-leading brand expert. But first,…

How to create a sales presentation with a 60 percent close rate

The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage…

5 steps to successfully relaunch a brand

Rebranding is an investment in growth and an important component of an effective growth strategy. But when executed poorly, it is a missed opportunity at best—and a huge liability at worst. What does a bad brand relaunch look like? A…

Simple is the New Branding

Every business has complexities, whether it’s an engineering firm, CPA firm, manufacturer, boutique, or restaurant. Entrepreneurs get so deep into their business it’s hard to see it from an outsider’s perspective. Because of that, entrepreneurs tend to create a brand…
two different designs signal point business cards

Why fonts are important when branding manufacturers

There is a lot to consider when branding a manufacturer, and the font chosen to represent your brand is of utmost importance. The font is the most universal aspect of the brand, and plays an important role in conveying the…