Branding

The 1st thing manufacturers need for successful marketing and sales

Manufacturing companies need to make sales to survive. To do that, manufacturers also need to invest in a savvy marketing strategy. But neither marketing or sales have any hope of success without a strong brand. While there is certainly overlap…
A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

The manufacturing industry centers on creating tangible things, however the ultimate success of a manufacturer lies in the strength of their most valuable intangible asset: their brand. While intangible, a successful brand is designed to elicit strong, positive feelings about…
How to win the name game: 6 surefire steps to a great brand name

How to win the name game: 6 surefire steps to a great brand name

As the popular saying goes, first impressions are everything. While we don’t agree they’re EVERYTHING, it sure does take a lot of work to overcome a bad one. Instead, we recommend doing some work up-front to ensure people are not…
nerdy man holding and kissing trophy

How to Get a Competitive Edge in Manufacturing

The worst enemy of the manufacturing industry is commoditization. It’s crucial for a manufacturer to distinguish its brand from the competition, or price will become the only differentiator by default. On the other hand, when done successfully, a solid brand…
The Marketing Challenge Facing Manufacturers

The Marketing Challenge Facing Manufacturers

The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news:…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…