Creative

Brand culture is how we behave while we work

How do we talk about our brand culture?

Everybody knows brand culture is important. But how do you have an intelligent discussion about it? Here’s a guide on how to define your organization’s culture and talk about it productively. First, define what “brand culture” means in the workplace.…
spectra vinyl wall detail graphic

Why a great brand story is important for manufacturers

Why should customers choose you over a competitor? Statistics show 70 percent of employees don’t know why their company is different, and can’t tell you why you should choose them over a competitor. Giving them statistics to memorize and recite…
Clutch Top Winning Badge

id8 featured a 2019 leader among brand consultants on Clutch.co!

We help leaders and organizations develop a distinct brand identity using customer experience research and design research that helps drive higher profits for our clients. We listen to what our customers need and deliver them a product that is tailored…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…
Girl Holding Trophy

id8 is still doing idGREAT on Clutch!

Hot chocolate on a cold day, finishing your holiday shopping, and snuggling with a dog – we all have a list of things that make us feel great at the end of the year. id8 is like everyone else, we’ve…
school website must haves

Does your school website include these must-haves?

Speaking of school marketing (see our last blog post), have you evaluated your school website lately? Does it serve the needs of your digital visitors in the best way possible? Your school website serves a couple of purposes simultaneously. First,…