Creative

Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…
id8 is still doing idGREAT on Clutch!

id8 is still doing idGREAT on Clutch!

Hot chocolate on a cold day, finishing your holiday shopping, and snuggling with a dog – we all have a list of things that make us feel great at the end of the year. id8 is like everyone else, we’ve…
school website must haves

Does your school website include these must-haves?

Speaking of school marketing (see our last blog post), have you evaluated your school website lately? Does it serve the needs of your digital visitors in the best way possible? Your school website serves a couple of purposes simultaneously. First,…

Famous brand wordmarks: what is that font?

The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…
civic branding Marietta

Civic rebranding: awakening community pride

What is civic rebranding? In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
creative process branding

The creative process of brand building

At id8, the second step in our client-centered brand building is the Creative Process. Every brand strategy project begins with Discovery. We immerse ourselves in your brand to uncover answers to all the key questions. Only then do we move…