Creative

Why your business culture needs attention now

Your business culture has always deserved serious attention. After all, your culture embodies your brand, and your brand is your most valuable intangible asset. But in today’s tumultuous environment, it’s even more important to make a deliberate effort to create…
Award winning id8 2020 Cobb Chamber Top 25 Small Business of the Year

id8 Named Cobb Chamber Top Small Business of the Year

MARIETTA, GA., (AUGUST 10, 2020) – Joining a growing list of awards and accolades, id8 celebrates being named a 2020 Top 25 Small Businesses of the Year by the Cobb Chamber. The Small Business of the Year (awards were announced…
Illustrated Launching a Rebrand with Rocket

It’s time to evolve: How to launch a rebrand online and offline

  Stuck in a rut? It may be time for your brand to evolve. All of the world’s most successful brands evolve over time. A rebrand or sometimes called a “brand refresh” builds on your investment. While the core values…
Female at computer looking at social media

How Do We Launch the Rebrand Across All of Our Social Media?

So, you’ve decided that it’s the appropriate time to rebrand, and that is no small decision. A new competitor is threatening you, your image is obsolete, you want to target a new demographic, or your mission or values have changed.…
emotions of color

The emotions of color in design

This article about the importance of color was written in 2016, and the id8 has made a few updates to bring it current. The majority of the article is evergreen and applies as much in 2016 as it does today.…
online video content

Online video content boosts engagement

This article “Online Video Content Boosts Engagement” was originally written on August 29, 2016 and due to the increased popularity, the team at id8 went into the article to update the current state of video. The article has been updated…