Creative

school website must haves

Does your school website include these must-haves?

Speaking of school marketing (see our last blog post), have you evaluated your school website lately? Does it serve the needs of your digital visitors in the best way possible? Your school website serves a couple of purposes simultaneously. First,…

Famous brand wordmarks: what is that font?

The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…
civic branding Marietta

Civic rebranding: awakening community pride

What is civic rebranding? In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
creative process branding

The creative process of brand building

At id8, the second step in our client-centered brand building is the Creative Process. Every brand strategy project begins with Discovery. We immerse ourselves in your brand to uncover answers to all the key questions. Only then do we move…
color beauty product branding

Intentional color in beauty product branding

Smart use of color is an essential and dynamic tactic in branding. In fact, 93% of buyers focus on a product’s visual appearance when making their purchase decisions. And, what would visual appearance be without color? Branding experts and graphic…
coconut packaging

Five plant-based materials for sustainable packaging

Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…