Creative
id8 Named Cobb Chamber Top Small Business of the Year
MARIETTA, GA., (AUGUST 10, 2020) – Joining a growing list of awards and accolades, id8 celebrates being named a 2020 Top 25 Small Businesses of the Year by the Cobb Chamber. The Small Business of the Year (awards were announced…
It’s time to evolve: How to launch a rebrand online and offline
Stuck in a rut? It may be time for your brand to evolve. All of the world’s most successful brands evolve over time. A rebrand or sometimes called a “brand refresh” builds on your investment. While the core values…
How Do We Launch the Rebrand Across All of Our Social Media?
So, you’ve decided that it’s the appropriate time to rebrand, and that is no small decision. A new competitor is threatening you, your image is obsolete, you want to target a new demographic, or your mission or values have changed.…
The emotions of color in design
This article about the importance of color was written in 2016, and the id8 has made a few updates to bring it current. The majority of the article is evergreen and applies as much in 2016 as it does today.…
Online video content boosts engagement
This article “Online Video Content Boosts Engagement” was originally written on August 29, 2016 and due to the increased popularity, the team at id8 went into the article to update the current state of video. The article has been updated…
How do we talk about our brand culture?
Everybody knows brand culture is important. But how do you have an intelligent discussion about it? Here’s a guide on how to define your organization’s culture and talk about it productively.
First, define what “brand culture” means in the workplace.…
