Creative
Civic rebranding: awakening community pride
What is civic rebranding?
In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
The creative process of brand building
At id8, the second step in our client-centered brand building is the Creative Process. Every brand strategy project begins with Discovery. We immerse ourselves in your brand to uncover answers to all the key questions. Only then do we move…
Intentional color in beauty product branding
Smart use of color is an essential and dynamic tactic in branding. In fact, 93% of buyers focus on a product’s visual appearance when making their purchase decisions. And, what would visual appearance be without color? Branding experts and graphic…
Five plant-based materials for sustainable packaging
Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…
Coffee packaging to meet millennial demand
Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…
The transformation of tea packaging design
Packaging design is really our cup of tea. We have designed packaging of all types, from coffee bags and seasonings to hair care products and take-out containers. And the best way to capture the consumer’s attention is a creative solution…
