Graphic Design

Female at computer looking at social media

How Do We Launch the Rebrand Across All of Our Social Media?

So, you’ve decided that it’s the appropriate time to rebrand, and that is no small decision. A new competitor is threatening you, your image is obsolete, you want to target a new demographic, or your mission or values have changed.…
emotions of color

The emotions of color in design

This article about the importance of color was written in 2016, and the id8 has made a few updates to bring it current. The majority of the article is evergreen and applies as much in 2016 as it does today.…
Texture Adds Value to Your Corporate Identity

Texture Adds Value to Your Corporate Identity

Brochures and websites aren’t the only opportunities for you to brand your company. Every day, you send out invoices, mail correspondence, and trade business cards—all of which can showcase your brand identity. id8 can help you make a powerful impact…
The Branding Process

Activate your new brand identity

Building brand identity for your business is a methodical process. id8’s proven success in branding and high-end corporate rebranding includes three phases: 1. Discovery, 2. Creative, and 3. Activation. In discovery, we research the audience, the competition, the business, goals,…

Simple is the New Branding

Every business has complexities, whether it’s an engineering firm, CPA firm, manufacturer, boutique, or restaurant. Entrepreneurs get so deep into their business it’s hard to see it from an outsider’s perspective. Because of that, entrepreneurs tend to create a brand…