Graphic Design

Simple is the New Branding

Every business has complexities, whether it’s an engineering firm, CPA firm, manufacturer, boutique, or restaurant. Entrepreneurs get so deep into their business it’s hard to see it from an outsider’s perspective. Because of that, entrepreneurs tend to create a brand…
Tommy Nobis Center Infographic

Why infographics are good for your company’s health

Infographics are an effective way to convey a lot of complex information in an engaging way. Creating these visual representations of data is part art, part science. Holistically, infographics can be used to give your brand the boost it needs…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…
execution of brand identity

Execution of your new brand identity

Building brand identity for your business is a process. id8’s proven success in branding and high-end corporate rebranding includes three phases: 1. Discovery, 2. Creative, and 3. Execution. Four fundamental steps to execute a new brand identity Every time people…
color beauty product branding

Intentional color in beauty product branding

Smart use of color is an essential and dynamic tactic in branding. In fact, 93% of buyers focus on a product’s visual appearance when making their purchase decisions. And, what would visual appearance be without color? Branding experts and graphic…