Logo Design

Texture Adds Value to Your Corporate Identity

Texture Adds Value to Your Corporate Identity

Brochures and websites aren’t the only opportunities for you to brand your company. Every day, you send out invoices, mail correspondence, and trade business cards—all of which can showcase your brand identity. id8 can help you make a powerful impact…
how to start branding

Branding: Where should you start?

Branding involves more than a logo or an advertisement. Successful branding communicates brand values across every consumer touchpoint. This includes observations of culture, in-depth interviews, research, logo, sales materials, website, advertising, signage, on-site experience, and more. It is a detailed…
Starbucks Logo Redesign Evolution

New and Improved: 3 Fresh Logo Redesigns

While a well crafted logo can bring about tremendous brand awareness when unaltered, sometimes a refresh can be a good thing. Often times, the key is to insert subtle changes while maintaining the overall look and feel. Looking for a…

5 steps to successfully relaunch a brand

Rebranding is an investment in growth and an important component of an effective growth strategy. But when executed poorly, it is a missed opportunity at best—and a huge liability at worst. What does a bad brand relaunch look like? A…
two different designs signal point business cards

Why fonts are important when branding manufacturers

There is a lot to consider when branding a manufacturer, and the font chosen to represent your brand is of utmost importance. The font is the most universal aspect of the brand, and plays an important role in conveying the…