Logo Design

two different designs signal point business cards

Why fonts are important when branding manufacturers

There is a lot to consider when branding a manufacturer, and the font chosen to represent your brand is of utmost importance. The font is the most universal aspect of the brand, and plays an important role in conveying the…

Famous brand wordmarks: what is that font?

The most recognized brands in the world convey their identity through their logo. Some brands use a modified font to create a wordmark logo. A wordmark is a distinct text-only treatment of the name of a company, institution, or product.…
canton new logo

Our favorite logo changes of 2017

A logo is one of the most important pieces of a company’s branding. Customers see it every time they interact with a brand, because the image is visible on every touchpoint.  A good logo needs to be versatile for all…

Hire a brand agency for logo design

Business owners sometimes over-simplify the importance of logo design in their overall marketing plan. However, logos are a critical aspect of business marketing. Logo design goes beyond a small image and company name. A logo is the cornerstone of a…
impactful logo library art

Five impactful logo designs

An impactful logo plays an important role in branding. Logos boost the brand by drawing the eye and conveying the business purpose or promise. Therefore, an impactful logo is both aesthetically pleasing and intellectual. Here, we highlight five logos with…