Marketing & Strategy

How to create a sales presentation with a 60 percent close rate

The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage…

5 steps to successfully relaunch a brand

Rebranding is an investment in growth and an important component of an effective growth strategy. But when executed poorly, it is a missed opportunity at best—and a huge liability at worst. What does a bad brand relaunch look like? A…

Simple is the New Branding

Every business has complexities, whether it’s an engineering firm, CPA firm, manufacturer, boutique, or restaurant. Entrepreneurs get so deep into their business it’s hard to see it from an outsider’s perspective. Because of that, entrepreneurs tend to create a brand…
spectra vinyl wall detail graphic

Why a great brand story is important for manufacturers

Why should customers choose you over a competitor? Statistics show 70 percent of employees don’t know why their company is different, and can’t tell you why you should choose them over a competitor. Giving them statistics to memorize and recite…
Tommy Nobis Center Infographic

Why infographics are good for your company’s health

Infographics are an effective way to convey a lot of complex information in an engaging way. Creating these visual representations of data is part art, part science. Holistically, infographics can be used to give your brand the boost it needs…
Clutch Top Winning Badge

id8 featured a 2019 leader among brand consultants on Clutch.co!

We help leaders and organizations develop a distinct brand identity using customer experience research and design research that helps drive higher profits for our clients. We listen to what our customers need and deliver them a product that is tailored…