Marketing & Strategy

Female at computer looking at social media

How Do We Launch the Rebrand Across All of Our Social Media?

So, you’ve decided that it’s the appropriate time to rebrand, and that is no small decision. A new competitor is threatening you, your image is obsolete, you want to target a new demographic, or your mission or values have changed.…
5 Key Elements for a Successful Website Redesign

5 Key Elements for a Successful Website Redesign

Websites are a corporate asset and much like other corporate assets, a website needs to be managed, upgraded and modernized based on advances in technology and business. With so many technology changes,  The standards for good website usability, intuitive interface…
school marketing audiences

School marketing success: consider all four of these key audiences

This article was originally written on November 13, 2018 and with the current digital school reality, it’s important for private schools to market and brand to capture those families who desire a smaller classroom and individualized learning. This article has…
Texture Adds Value to Your Corporate Identity

Texture Adds Value to Your Corporate Identity

Brochures and websites aren’t the only opportunities for you to brand your company. Every day, you send out invoices, mail correspondence, and trade business cards—all of which can showcase your brand identity. id8 can help you make a powerful impact…
The Branding Process

Activate your new brand identity

Building brand identity for your business is a methodical process. id8’s proven success in branding and high-end corporate rebranding includes three phases: 1. Discovery, 2. Creative, and 3. Activation. In discovery, we research the audience, the competition, the business, goals,…
how to start branding

Branding: Where should you start?

Branding involves more than a logo or an advertisement. Successful branding communicates brand values across every consumer touchpoint. This includes observations of culture, in-depth interviews, research, logo, sales materials, website, advertising, signage, on-site experience, and more. It is a detailed…