Marketing & Strategy

Don’t miss these 5 crucial steps when rebranding

A successful rebrand could be the best thing that ever happens to your organization. Dollar for dollar, a rebranding effort represents a significant return on investment…unless you make one of these mistakes. 1. We Don’t Need Research It’s hard to…
Juju Beverage rebrand logo sketches

Rebranding 101: Why and what you need to rebrand

So, you already have a brand. Why get a new one? Here are seven solid reasons why investing in a rebranding initiative is necessary. This Branding 101 checklist also outlines the scope of the project. During this process, most entities…

What comes first for manufacturers: branding or marketing?

To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because…

Five reasons your manufacturing company needs to rebrand

Now is the time to make your brand an experience. A manufacturing rebrand in 2020 can change the entire trajectory of your business for the next decade. Employees can be resistant to change, but here are the tools to debunk…

How to create a sales presentation with a 60 percent close rate

The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage…