Marketing & Strategy

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How to Get a Competitive Edge in Manufacturing

The worst enemy of the manufacturing industry is commoditization. It’s crucial for a manufacturer to distinguish its brand from the competition, or price will become the only differentiator by default. On the other hand, when done successfully, a solid brand…
The Marketing Challenge Facing Manufacturers

The Marketing Challenge Facing Manufacturers

The most common marketing challenge faced by manufacturers is relying too much on the product. Even if it’s a wonderfully unique product, it won’t sell itself. And relying on referrals and word-of-mouth is not a marketing strategy. The good news:…
Top Three Marketing Secrets for Manufacturing Brands

Top Three Marketing Secrets for Manufacturing Brands

What makes a good brand? You can immediately associate with the positive characteristics it represents. And that doesn’t just happen by accident. The return on investment in a good brand is not limited to consumer goods. It’s equally important for…
school website must haves

Does your school website include these must-haves?

Speaking of school marketing (see our last blog post), have you evaluated your school website lately? Does it serve the needs of your digital visitors in the best way possible? Your school website serves a couple of purposes simultaneously. First,…
school marketing audiences

School marketing success: consider all four of these key audiences

Do you just think of school marketing as another expense line in your budget? If so, it is time to start thinking of it for what it really is – a valuable investment. Whether your school is public or private,…
school branding

Demonstrate excellence through school branding

School branding influences the perception of students, parents, and the community. When current and future students and parents walk through your school doors or research your school online, you want them to feel a connection and understand your school’s mission…