News & Trends

industrial B2B for modern buyers

As old-school ways fade, industrial b2b marketers must focus on these necessities

In a prior blog post, Do manufacturing and industrial companies need branding?, we discussed the importance of brand strategy for manufacturing and industrial B2B brands. The marketplace is often crowded for these types of businesses, and the landscape of buyers…
wellness branding id8 atlanta

Wellness branding for body & mind

Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…
id8 Receives Rare Recognition

id8 Receives Rare Recognition

  There are certainly some industry tips and tricks that can bolster your brand. Well-known ideas and trends really are useful and often signal important changes, but they do not differentiate between firms. Who is Clutch? Clutch, the B2B ratings…
millennials coffee packaging

Coffee packaging to meet millennial demand

Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…
packaging design_health

Gut health trend in 2018 – food labels that sell

Food labels influence buying choices. This is especially true in the health food industry. Millennials, with an estimated $1 trillion of buying power, are more perceptive than ever about purchases. They are shopping smarter while paying close attention to food…
graphic design trends 2018

6 graphic design trends to continue into 2018

Culture, media, technology, and fashion all influence graphic design trends. Communication channels and consumers are constantly changing, so we see trends come and go. Some trends peak quickly and disappear just as fast, while others have more longevity. Many design…