Packaging Design

emotions of color

The emotions of color in design

This article about the importance of color was written in 2016, and the id8 has made a few updates to bring it current. The majority of the article is evergreen and applies as much in 2016 as it does today.…

What does your packaging experience say about you?

On average, consumers open seven packaged goods a day. Smart brands ensure packaging is a positive experience; brilliant brands seize the opportunity to create a share-worthy experience. As a society, we’re really into packaging. The simple act of opening a…
in store product placement

How in-store product placement influences purchases

When it comes to retail, product placement plays an important role in sales. The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand decisions in the store. And younger…
manufacturing_branding

Do manufacturing and industrial companies need branding?

Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…
coconut packaging

Five plant-based materials for sustainable packaging

Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…
millennials coffee packaging

Coffee packaging to meet millennial demand

Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…