Packaging Design
What does your packaging experience say about you?
On average, consumers open seven packaged goods a day. Smart brands ensure packaging is a positive experience; brilliant brands seize the opportunity to create a share-worthy experience.
As a society, we’re really into packaging. The simple act of opening a…
How in-store product placement influences purchases
When it comes to retail, product placement plays an important role in sales. The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand decisions in the store. And younger…
Do manufacturing and industrial companies need branding?
Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…
Five plant-based materials for sustainable packaging
Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…
Coffee packaging to meet millennial demand
Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…
The transformation of tea packaging design
Packaging design is really our cup of tea. We have designed packaging of all types, from coffee bags and seasonings to hair care products and take-out containers. And the best way to capture the consumer’s attention is a creative solution…
