Packaging Design

in store product placement

How in-store product placement influences purchases

When it comes to retail, product placement plays an important role in sales. The store environment influences buyers even more than many of us realize. Research shows that consumers make two-thirds of their brand decisions in the store. And younger…
manufacturing_branding

Do manufacturing and industrial companies need branding?

Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…
coconut packaging

Five plant-based materials for sustainable packaging

Sustainable packaging is environmentally friendly, recyclable, and compostable. It is also a requirement to please educated and modern consumers. In the past few years, brands have had to adapt their packaging at an incredible rate. Industry leaders are constantly seeking…
millennials coffee packaging

Coffee packaging to meet millennial demand

Our love affair with coffee has grown through the generations, and coffee packaging is evolving to become modern to mirror consumer preferences. Fading away are the simple brew-at-home ground coffees in a basic tin or bag. Younger generations demand new…
bright edgy tea design

The transformation of tea packaging design

Packaging design is really our cup of tea. We have designed packaging of all types, from coffee bags and seasonings to hair care products and take-out containers. And the best way to capture the consumer’s attention is a creative solution…
seafood packaging design

Seafood packaging: approachable and functional

Seafood packaging, like all food product packaging, must blend function with design. However, packaged seafood has its own unique challenges. The category can be intimidating to consumers, who may not feel comfortable deciding which variety to choose. Alternatively, they may…