Packaging Design
Seafood packaging: approachable and functional
Seafood packaging, like all food product packaging, must blend function with design. However, packaged seafood has its own unique challenges. The category can be intimidating to consumers, who may not feel comfortable deciding which variety to choose. Alternatively, they may…
Ethnic food trends: spices, sauces, and rubs
Food trends constantly influence the flavors selected for packaged goods and restaurant menus. Bland is definitely not allowed, so today’s chefs and product manufacturers are sourcing unique spices from around the globe.
Innovation inspiration from ethnic spices
Spices are one…
Sweet, sour, and spicy: packaging for pickles
We are an Atlanta area agency that is passionate about packaging design. Have you ever put any thought into the sweet, sour, and spicy world of… pickles? We have! Foodies have been pickling cucumbers for thousands of years – not…
Gut health trend in 2018 – food labels that sell
Food labels influence buying choices. This is especially true in the health food industry. Millennials, with an estimated $1 trillion of buying power, are more perceptive than ever about purchases. They are shopping smarter while paying close attention to food…
The emotions of color in design
Color psychology focuses on the emotions of color. It is a branch of behavioral psychology related to how color affects human behavior. From a marketing perspective, color psychology is not as simple as “yellow is a happy color.” Research has…
Packaging design that boosts the brand
Why is packaging design so important? Consider that more than half of all purchases are based on emotion – and consumers are attracted to products that look good. Visually appealing packaging design influences sales by encouraging the consumer to reach…
