Social Media

How Do We Launch the Rebrand Across All of Our Social Media?
So, you’ve decided that it’s the appropriate time to rebrand, and that is no small decision. A new competitor is threatening you, your image is obsolete, you want to target a new demographic, or your mission or values have changed.…
5 simple SEO steps for Small Businesses
As I’ve mentioned before, SEO is extremely important to small businesses because it levels the playing field with larger companies. If you’re a small organization looking to build a strong online presence, here are a few quick SEO tips according…

Wellness branding for body & mind
Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…

Make room for influencers in your marketing plans
Did you know that 49 percent of consumers seek guidance on their purchases from social media influencers? Have you heard that brands are spending over $1 billion each year with influencers via Instagram? Celebrity endorsements are moving aside for online…

Brand Identity in social media
Before launching a social media effort for your business, think about how the company will use it. What types of content might gather interest from viewers? What would get the audience engaged? Also, understand the strengths of each social media…

Can a marketing agency build your personal brand?
Are leaders on their own when it comes to building a personal brand? Not necessarily. A marketing agency that has a strong handle on consumer preferences, content marketing, and social media can certainly help. Consumers are hungry for real; they…
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