Social Media
Wellness branding for body & mind
Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…
Make room for influencers in your marketing plans
Did you know that 49 percent of consumers seek guidance on their purchases from social media influencers? Have you heard that brands are spending over $1 billion each year with influencers via Instagram? Celebrity endorsements are moving aside for online…
Brand identity in social media
Before launching a social media effort for your business, think about how the company will use it. What types of content might gather interest from viewers? What would get the audience engaged? Also, understand the strengths of each social media…
Can a marketing agency build your personal brand?
Are leaders on their own when it comes to building a personal brand? Not necessarily. A marketing agency that has a strong handle on consumer preferences, content marketing, and social media can certainly help. Consumers are hungry for real; they…
Viral content: why feel-good works
Viral content usually evokes high emotion. According to the results of two studies conducted in 2013 and 2016 by Harvard Business Review, “viral content tends to be surprising, emotionally complex, or extremely positive”. Social sharing is very connected to feelings…
Digital strategy: Instagram’s latest news
Instagram is the social media network that turned cell phone photography into artistic expression. Once considered “like Facebook, but only photos,” Instagram has developed into a network where visual matters and beauty evokes emotion.
Instagram has been all over the…
