Social Media

viral content happy

Viral content: why feel-good works

Viral content usually evokes high emotion.  According to the results of two studies conducted in 2013 and 2016 by Harvard Business Review, “viral content tends to be surprising, emotionally complex, or extremely positive”. Social sharing is very connected to feelings…

Digital strategy: Instagram’s latest news

This article was originally written on March 7, 2016. The article has been updated as of June 10, 2020 to include the latest news for using Instagram to market and advertise your business. A lot has changed in the last…
Do You Have a Responsive Website?

Do You Have a Responsive Website?

    How often do you check out websites on your smart phone? If you’re on the go, your phone is what you reach for when you need a phone number, address, or to look up a review on a…
Social Media Trends For 2014

Social Media Trends For 2014

  How are you using Social Media to connect with your audience and build your brand? id8 specializes in helping companies brand themselves with a consistent voice. Your appearance on any medium (social media, print, web, etc.) should resonate the…
NEW YEAR. NEW PLAN.

NEW YEAR. NEW PLAN.

It’s the time of year where we reflect on the past year and look forward with excitement to what 2014 holds for us. This is always the time of year where I reorganize my office and prepare for a fresh…
PROactive or REactive?

PROactive or REactive?

  How does your company plan? What do you want your future to look like? What will it take to get there?  Tools are the answer. While we all are enjoying some time off during the holiday season, take some…