emotions of color

The emotions of color in design

This article about the importance of color was written in 2016, and the id8 has made a few updates to bring it current. The majority of the article is evergreen and applies as much in 2016 as it does today.…
5 Key Elements for a Successful Website Redesign

5 Key Elements for a Successful Website Redesign

Websites are a corporate asset and much like other corporate assets, a website needs to be managed, upgraded and modernized based on advances in technology and business. With so many technology changes,  The standards for good website usability, intuitive interface…
school marketing audiences

School marketing success: consider all four of these key audiences

This article was originally written on November 13, 2018 and with the current digital school reality, it’s important for private schools to market and brand to capture those families who desire a smaller classroom and individualized learning. This article has…
Texture Adds Value to Your Corporate Identity

Texture Adds Value to Your Corporate Identity

Brochures and websites aren’t the only opportunities for you to brand your company. Every day, you send out invoices, mail correspondence, and trade business cards—all of which can showcase your brand identity. id8 can help you make a powerful impact…

Brand Positioning & Messaging

People are overwhelmed with messages from someone trying to sell them something. Share of mind is not an easy thing to get, and you might only have one chance to do it. Your company’s positioning and messaging must be clear…
Branding

Branding

id8 applies design thinking to solve bigger problems. If a company is struggling to succeed, just developing new marketing materials won’t solve the issue. Instead, we work with businesses to help translate their unique brand experience into a design that…