Why a great brand story is important for manufacturers
Why should customers choose you over a competitor? Statistics show 70 percent of employees don’t know why their company is different, and can’t tell you why you should choose them over a competitor. Giving them statistics to memorize and recite…
Why infographics are good for your company’s health
Infographics are an effective way to convey a lot of complex information in an engaging way. Creating these visual representations of data is part art, part science. Holistically, infographics can be used to give your brand the boost it needs…
id8 featured a 2019 leader among brand consultants on Clutch.co!
We help leaders and organizations develop a distinct brand identity using customer experience research and design research that helps drive higher profits for our clients. We listen to what our customers need and deliver them a product that is tailored…
Say what? Why consistency is important for branding
It takes an incredible amount of self-discipline to stay consistent with your brand. Maybe it’s a new season, a new product line, new leadership or even a new employee with fresh ideas—but there always seems to be something (or someone)…
The 1st thing manufacturers need for successful marketing and sales
Manufacturing companies need to make sales to survive. To do that, manufacturers also need to invest in a savvy marketing strategy. But neither marketing or sales have any hope of success without a strong brand. While there is certainly overlap…
A manufacturer’s most valuable asset: You can feel it, but you can’t touch it
The manufacturing industry centers on creating tangible things, however the ultimate success of a manufacturer lies in the strength of their most valuable intangible asset: their brand. While intangible, a successful brand is designed to elicit strong, positive feelings about…
