Say what? Why consistency is important for branding

It takes an incredible amount of self-discipline to stay consistent with your brand. Maybe it’s a new season, a new product line, new leadership or even a new employee with fresh ideas—but there always seems to be something (or someone)…

The 1st thing manufacturers need for successful marketing and sales

Manufacturing companies need to make sales to survive. To do that, manufacturers also need to invest in a savvy marketing strategy. But neither marketing or sales have any hope of success without a strong brand. While there is certainly overlap…
A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

A manufacturer’s most valuable asset: You can feel it, but you can’t touch it

The manufacturing industry centers on creating tangible things, however the ultimate success of a manufacturer lies in the strength of their most valuable intangible asset: their brand. While intangible, a successful brand is designed to elicit strong, positive feelings about…
How to win the name game: 6 surefire steps to a great brand name

How to win the name game: 6 surefire steps to a great brand name

As the popular saying goes, first impressions are everything. While we don’t agree they’re EVERYTHING, it sure does take a lot of work to overcome a bad one. Instead, we recommend doing some work up-front to ensure people are not…
id8 Named 2019 UpCity Excellence Award Winner

id8 Named 2019 UpCity Excellence Award Winner

FOR IMMEDIATE RELEASE: January 29, 2019 id8 30 South Park Square Suite 201 Marietta, GA 30060 Marietta, GA — id8 announced today that it has been named a 2019 UpCity Excellence Award Winner in the first annual UpCity Excellence Awards.…
nerdy man holding and kissing trophy

How to Get a Competitive Edge in Manufacturing

The worst enemy of the manufacturing industry is commoditization. It’s crucial for a manufacturer to distinguish its brand from the competition, or price will become the only differentiator by default. On the other hand, when done successfully, a solid brand…