Get clarity on your assignment: Rebrand the organization

It seems easy enough. But the scope of a successful rebrand is probably bigger than you think. For a successful outcome, it’s important to map out the entire rebrand process at the outset of the project and set expectations among…

Rebranding a manufacturer for success: Spectra Gutter Systems

Spectra Metal Sales, the nation’s leading manufacturer of rainware and gutter solutions, had a misleading name that did not reflect their true position in the marketplace, so they engaged the branding experts at id8 to get brand clarity. The results:…

What comes first for manufacturers: branding or marketing?

To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because…

Five reasons your manufacturing company needs to rebrand

Now is the time to make your brand an experience. A manufacturing rebrand in 2020 can change the entire trajectory of your business for the next decade. Employees can be resistant to change, but here are the tools to debunk…

How do I brand my business? Take this Branding Masterclass to find out

There’s no question—branding is important. But do you understand what branding is and how to use it correctly? Answer a few simple questions and see whether you’d benefit from a branding masterclass led by an industry-leading brand expert. But first,…