Civic rebranding: awakening community pride
What is civic rebranding?
In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a…
Wellness branding for body & mind
Wellness branding is more than just a fad or trend. Wellness focused on self-care has become a standard way of life for many. Brands that support this lifestyle are experiencing a growth in demand. Well-being is no longer a health…
Do manufacturing and industrial companies need branding?
Branding is not limited to just consumer products; in fact, manufacturing and industrial brands benefit greatly from the recognition and trust that good branding brings them. Manufacturing and industrial brands often compete in a crowded marketplace. Masterful brand differentiation can…
id8 Receives Rare Recognition
There are certainly some industry tips and tricks that can bolster your brand. Well-known ideas and trends really are useful and often signal important changes, but they do not differentiate between firms.
Who is Clutch?
Clutch, the B2B ratings…
Execution of your new brand identity
Building brand identity for your business is a process. id8’s proven success in branding and high-end corporate rebranding includes three phases: 1. Discovery, 2. Creative, and 3. Execution.
Four fundamental steps to execute a new brand identity
Every time people…
The creative process of brand building
At id8, the second step in our client-centered brand building is the Creative Process. Every brand strategy project begins with Discovery. We immerse ourselves in your brand to uncover answers to all the key questions. Only then do we move…
