Texture Adds Value to Your Corporate Identity

Texture Adds Value to Your Corporate Identity

Brochures and websites aren’t the only opportunities for you to brand your company. Every day, you send out invoices, mail correspondence, and trade business cards—all of which can showcase your brand identity. id8 can help you make a powerful impact…

Brand Positioning & Messaging

People are overwhelmed with messages from someone trying to sell them something. Share of mind is not an easy thing to get, and you might only have one chance to do it. Your company’s positioning and messaging must be clear…
Branding

Branding

id8 applies design thinking to solve bigger problems. If a company is struggling to succeed, just developing new marketing materials won’t solve the issue. Instead, we work with businesses to help translate their unique brand experience into a design that…
The Branding Process

Activate your new brand identity

Building brand identity for your business is a methodical process. id8’s proven success in branding and high-end corporate rebranding includes three phases: 1. Discovery, 2. Creative, and 3. Activation. In discovery, we research the audience, the competition, the business, goals,…
how to start branding

Branding: Where should you start?

Branding involves more than a logo or an advertisement. Successful branding communicates brand values across every consumer touchpoint. This includes observations of culture, in-depth interviews, research, logo, sales materials, website, advertising, signage, on-site experience, and more. It is a detailed…
online video content

Online video content boosts engagement

This article “Online Video Content Boosts Engagement” was originally written on August 29, 2016 and due to the increased popularity, the team at id8 went into the article to update the current state of video. The article has been updated…