BACKGROUND & IDEATION

Inland Market, a long-time client, regularly updates and creates new food products to sell in stores across America to stay ahead of food trends.

Most recently, Inland Market came to id8 with packaging for a new kind of fish dip, salads, and spreads. Id8 created a unique flavor profile system that includes specific product color palettes and key icon identifiers for consumers to create an easily recognizable package for Inland’s new line of products.

Inland Market’s new products are currently available in The Kroger Co. across the U.S. as well as Publix, Costco, BJ’s, FoodLion, and more.

Check out our previous work with Inland Market here.


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