BACKGROUND & IDEATION
Jamasoba, the brand of the acclaimed jewelry designer Maggie Van Zandt, creates distinct pieces from thoughtfully curated materials. Jamasoba came to id8 with an identity that did not match its award-winning jewelry designs and needed help creating an identity around its unique name.
To help Jamasoba gain entry into the marketplace, we followed our proven brand identity process: discovery, creative, execution. After identifying areas of opportunity through competitive analysis in the discovery phase, we defined the strategy and created the vision. With this new brand executed, Jamasoba now has the energy and recognition it deserves.
After launching the new brand, Jamasoba gained over 150 followers on Instagram, received recognition from local publications, and has been invited to participate in multiple arts and crafts festivals across the state.
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