Kaplan Residential header stating "Developing a brand strategy opens new opportunities for growth" next to a conceptual image of Kaplan's new building.


Kaplan Residential develops, builds, and operates multi-family properties and mixed-use communities throughout the Southeast. They needed an updated brand and marketing strategy to reach more of their target audience. Kaplan’s brand did not speak to who they are as a company and lacked a connection to the history, values, and culture of Kaplan.

Kaplan Residential Logo

id8 developed a brand strategy based on interviews with executives and key decision-makers, honing into the vision of Kaplan’s future and, ultimately, what they want the company to be. This data collection, alongside extensive competitive landscape research, revealed Kaplan’s barriers and a need for a brand that illustrates Kaplan’s legacy and expertise. id8 translated the valuable research into a new identity that captures Kaplan’s values and new core messaging for its key target audiences that opens new windows of opportunity for growth.

Kaplan Residential business collateral and promotional flyer displayed on orange backgrounds.

Kaplan’s rebrand resulted in a 3000% increase in monthly website visitors, opening an exponential growth of opportunities for partner and investor inquiries and allowing Kaplan to explore new projects in highly sought after metropolitan areas across the Southeast.

Kaplan Residential website home page shown on laptop.

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