Image stating "City of Locust Grove—a proven growth strategy builds interest to live, work, and play" on an image of a blue sky with a tree branch

BACKGROUND & IDEATION

The City of Locust Grove has been exponentially growing over the past few years, and with convenient access to major transportation and highway systems, Locust Grove had a unique opportunity to refine its brand identity to reach new and existing audiences, unifying its community.

id8 developed new messaging based on extensive qualitative research, gathering descriptive and meaningful information through community surveys, man on the street and stakeholder interviews, a review of the competitive landscape, and netnography. Guided by the discoveries from the research, a new identity was created that positions the City as one with as much opportunity as there is legacy while communicating a clear and consistent image for each of its audiences.

woman walking into shop and sticker on window stating to "show love, #shopsmall"

Locust Grove received an overwhelming positive response and acceptance from its employees and community after presenting the new identity during the 2019 Locust Grove Day and Quasquicentennial (125th) Celebration.

Locust Grove pole banners

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