BACKGROUND & IDEATION

Strength of Nature was looking to roll out a new line of haircare products, Soft and Beautiful, and asked id8 to develop the packaging and marketing materials. The challenge was to create packaging and marketing materials that captured the spirit of the brand.

When Strength of Nature came to id8 for help designing the new look for an existing product line they had a vision of creating vivid colors for a youthful, modern change. id8 began the project by performing a shelf audit and product research to determine the best way to showcase an exciting brand that would jump off the shelves. We determined that a magenta and shiny metallic gold color scheme would communicate the edgy product line and would also stand out on the shelves.

“In my many years of working with artist and creative groups I must say that Kriston Sellier and her team are one of my best experiences.”

- Mario de la Guardia, President

Results

25% Increase in Sales

after new packaging was launched


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