BACKGROUND & IDEATION

id8 worked with THE CITY OF KENNESAW PARKS & RECREATION to rebrand their seasonal program guide with the goal to help enrich the lives of area residents and visitors through recreational classes and experiences. id8 knew that by collaborating with parks and rec team, the guide could be elevated to the level of a high-end magazine. The program guide name was changed to “The Playbook” and new “I am Kennesaw” sections were created so that residents and instructors could take pride in their great city and the programs it offers by telling their personal and unique experiences about Kennesaw Parks & Recreation classes.

“The new program guide design has been outstanding. The citizens have loved seeing what is going on in their community and City officials appreciated the time we took to adventure on a design change while evaluating all opportunities to present the services offered by the City in a fresh new look.”

- Lindsey Mullaney-Pritchard, CPRP, Recreation Programs Coordinator


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