At id8, our focus is branding, however, we have agreements with consultants who specialize in media planning and buying.

Example of a media plan printed on paper next to a pencil

Through working with consultants on a project basis, we are able to offer media planning and buying to round out our services to our clients. The advantage of working with id8 is that we work as your agent. We select the best vendor for your business, we sync up brand positioning across all channels, multiple efforts work seamlessly, and we act as the project manager for all parts of the process.

Strategic media planning is not what it once was.

Not only is understanding customer behaviors and attitudes now more of a challenge, the availability of data and the ability to apply complex analysis leads to plans with results and rapid changes.

The process for media planning aligns itself with the id8 core process for branding. It follows these steps:

1. Questions around your history, brand, category, culture, and customers
2. Understanding your customer/client segments
3. Customer personas
4. Customer journey maps
5. Investigation of channels and strategies for your customer
6. Customer-centric plan
7. Campaigns with minimal risks
8. Follow the strategy

Media Buying

With the help of our partners, we are able to buy media wisely. Most of our clients are buying digital/online media. Our partners structure buys quickly, while still negotiating fairly for our clients. Plus, we negotiate value-enhancing opportunities and promotions that expand your media exposure. Media buys occur in these channels:

Traditional

Television
Cable & Broadcast, National & Local, Spot & :30s, :15’s, and Long Form

Radio
Local Spots and National/Regional, Syndicated, :60s, :30s, :15s, and Long Form

Print
Newspaper, Wraps, and Sticky Notes, plus Trade and Consumer Magazines

Outdoor/Out-of-Home
Digital and Static Billboards and Posters, Bus and Transit

Direct Mail
Mailers and Postcards, Coupon Inserts, and More

Digital

Digital/Online
Banners, PPC, Blogs, Takeovers, Text, Custom and Channel Content, Mobile, Social, and Sponsorships

Together, our knowledge of traditional advertising along with digital advertising gives your brand an advantage over firms that have a singular focus on digital-only. We understand that in fact, people need multiple impressions of the ad in order to make a buying decision. Our ad strategies include a combination of multiple channels to best reach your customer.

Ready to talk about your project?