A successful advertisement must have stop-ability. The team at id8 doesn’t believe in just putting a picture and some copy together and calling it done.

Advertising Concept called "Getting Any Bites" underwater with Swedish fish in bubbles next to a green gummy worm on a fishing hook

At id8, we start by gathering information about the goal and the audience the ad is targeting. Your advertisement shouldn’t blend into your competitive market, which drives id8 to have a thorough understanding of what the market is doing so we can direct you in an opposite direction.

Advertisement Process

We are a conceptually-driven agency, so we start with concepting from our brainstorm sessions, we select the strongest concepts to move forward with and then create compelling messages and visuals that are meant to connect with your audience. We present our concepts for initial review and feedback, then move into revisions based on collaborative discussions on which concept really meets your goals and feels like your organization.

We also consider the requirements from the publisher and design your advertisement so it’s acceptable for their publication. We can bring in our photography team to take pictures of new products, packaging, or people that need to be created to execute the idea. Once, to get the right look, we cut up watermelon chunks, shot them on toothpicks, and then cut out each one so they appear to be floating in bubbly water. Our team can create the idea even if it has never been done before. Those are the best ideas!

This same process we use for print advertisements is also applied to other traditional advertisement formats. Some of the traditional advertisements that we have designed are:
• Billboards
• Posters
• Large Format Banners
• Signs
• MARTA Bus Wraps
• Pole Banners
• Magazines, Covers, and Inserts
• Newspapers

Ready to talk about your project?