Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand—the combined components of your company’s character that make it identifiable. A well-defined and executed brand strategy affects all aspects of your business and is directly connected to consumer needs and emotions, as well as your competitive environments.

Team of Lindsay, Kriston and Jess working together on a Branding Project at the id8 Office

Discovery Session

At id8, we like to begin with a 2-hour discovery session to gather information and get to know your organization. We spend time interviewing both internal stakeholders and customers to understand your culture and customer perceptions. It’s important that we understand your business objectives and plans for future growth. If there is a SWOT analysis or business plan, we review those documents as well.

Customer Groups

We define specific audience demographics through questions like:

• Who are your customers?
• Why are these customers receptive?

Branding Project

Next, we define what the plan will look like. It is different for each customer group and the answers to these questions will guide the direction of the plan.

• What is the motivation(s) to switch from another business to this business?
•  What is the motivation(s) to search for a new business?
• How does this brand align our product /service with our customers’ wants?

The deliverable of a brand strategy then guides the remainder of the branding project. It defines the situation, parameters, limits, goals, and the direction of the project. This gives us a way to measure success for the client and for our partnership with the client.

To learn more about brand strategy, please send us an email. We’ll schedule a meeting that’s focused on you – not us.

Ready to talk about your project?