We specialize in helping established organizations through a brand change, whether it’s revolutionary or evolutionary. Our strength is our ability to educate and guide you through this process where this is your first time through rebranding or you are a veteran.


Each brand package is built like a Tetris® puzzle. We fit the right services together to help you fill the gaps and reach your business objectives in phases.

Logo and Marketing

After years of working in your business, sometimes you find there are eight different logos and the marketing is patched together so it starts to look like several different companies fragmented. We start by setting goals of clarity and unification for the brand. Research and collaborative efforts with your team define a unique brand position and refine the logo to create consistency. We create guidelines and marketing materials that are consistent in colors, logo, and fonts. The guidelines and branded templates give your business a blueprint to maintain your brand for years to come.


An established business reaches a point where the services offered have changed significantly and no longer does the logo symbolize what the business offers. id8 can offer an outside perspective and redesign your logo so that it represents the business today and in the future.


Many business plans include acquisitions to grow their book of business. If that is the case, merging cultures together is a challenge. We can help with the change communications along with a process for how to rebrand and sunset the acquisition while bringing people together. Learn More

Strategy Workshop

Use the branding process as a tool to gain a unified brand in both how you talk about your business and what the brand looks like. We start with an audit of all your marketing, including your website and social. We spend time with you asking a lot of questions and doing research on our own. We deliver an insights document along with strengths and weaknesses.

id8 is a specialized branding agency located in Marietta Square, recognized for developing conceptual brands based on customer experience and sound strategic planning. Let’s talk!

Ready to talk about your project?