id8 provides mobile-friendly website design services that focus on building your brand digitally and providing the best experience for users, whether they are on their phone, tablet, or laptop.


At id8, we only design mobile-friendly (responsive) websites. A few reasons for needing website design would be:

• Start-up of a new company

• The Content Management System (CMS) is outdated

• Your current website is not responsive (mobile-friendly)

• Out-of-date messaging and photography

• Merger or acquisition

At id8, we start with pre-work. We ask our clients to complete a questionnaire about their needs for the website. This questionnaire gives our team information to start understanding the design and development requirements for the website. These requirements are needed to write an estimate, understand the scope of the project, and define the expectations of the client. We would also want to meet with your team to better understand your perspective, goals, and needs for your website.

Scalable Website

From that meeting, we create a proposal detailing how best to achieve your goals for the mobile-friendly website design and for future scalability of the website.

In case you would like to learn more about why Google requires a mobile-friendly website, you can read: Google’s guide for making a website mobile-friendly.

Mobile First

At id8, we believe that the website should be easy to use on a smartphone, on a tablet, and on a desktop. We use an approach called Mobile First. This means that the initial website designs are built to work primarily on a phone. According to Statista, in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served. (July 22, 2019)

In addition, at id8, we believe that a website should be built based on extending your brand experience online. The value of the brand is intangible but extremely valuable. When you hire id8, our job is to advocate for your brand and build it so that it is memorable and accurately represents your brand in message and visually.

Mobile Website Process

Our process for website design is:
1. Discover
2. Create
3. Activate

In Discover, we focus on research, strategy, and information architecture. We will create a sitemap and wireframes to clearly define how the information will flow and how users will navigate on their visit. For a large website, we also create customer journey maps. Our id8 journey maps select three different customers types with different objectives and follow their anticipated actions when they get to the site. In the end, the customer journey map defines necessary features, flow, and functions that support the best usability.

In the second phase, Create, we take the wireframes and create on-brand messaging and copywriting that work with our elegant designs. The client is shown two design solutions from which they select the option that they feel best suits their brand and achieves their goals. This id8 method gives clients the opportunity to make some selections on preference. We want the client to know we are working side by side while giving them enough information to make educated design decisions.

Lastly, we Activate the chosen design into development and site launch. For responsive sites, each page is built five times. We consider all of those devices and orientations and put in the time it takes to design and resize images for each device and angle. We optimize imagery, write code, write metadata, and build out the remaining pages. All of the buttons, fields, forms, and motion graphics are hosted in a secure development environment so they can be thoroughly tested before going live. At id8, we utilize a 30-point checklist (id8’s Quality Assurance) to verify every image, all final copy, every page, and all of the details.

If mobile-friendly design and brand are important to your organization, we would like to set up a consultation to learn more. Let’s schedule a meeting so we can talk about the future of your brand and the website that will help communicate the value you deliver.

Ready to talk about your project?