A Retail Brand strategy is a plan that encompasses specific, long-term goals in retail that can be achieved with the evolution of a successful retail brand—the combined components of your company’s character and product that make it identifiable.

ShadeCooler Packaging Design placed to the left of a laptop showing the ShadeCooler website

A well-defined and executed retail brand strategy affects all aspects of a business and is directly connected to the customer’s needs and emotions, as well as the store (in-store and online) environments.

Discovery Session

id8 begins with a two-hour discovery session, at the project start, to gather information and get to know more about your product(s) and the brand behind it. We spend time in interviews with both internal stakeholders and customers to understand the culture, customer preferences, and perceptions. In addition, it’s important that we understand your business objectives and plans for future growth. If there is a SWOT analysis or business plan, we review those documents as well.

Target Audience

Specific audience demographics are defined. We ask questions like:
• Who are your customers?
• Why are these customers receptive?

Customer Motivations

Then, we define what your retail brand strategy will look like. It is different for each customer group and the answers to these questions will guide the direction of the plan.
• What is the motivation(s) to switch from another product to this product?
• What is the motivation(s) to search for a new product?
• How does this brand align our product with our customers’ desires?

Retail Brand Strategy Guide

The deliverables in the retail brand strategy guide the remainder of the packaging design project.

The retail brand strategy includes:
• Explanation of the Situation
• Objectives and Goals
• Parameters
• Position of Pitch
• Disruption
• Investor Communications

To learn more about retail brand strategy, please send us an email. We’ll schedule some time that is Focused on Your Brand.

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